If you're having huge eye bags and dark circles from scouring your local library, bookstore, Amazon, or the world wide web for the holy grail of branding - You are wasting your time! Why don't you get a good night's sleep and start a new day on a blank slate? It's time to unlearn all those things you have read. Are you ready to take that risk?

This is not about making another rule to break stupid rules that don't work. Many have been lost in thick books and theories. They have lost a good ...

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