If technologies have changed, bringing us information in the speed of type, know that your audience have evolved as well:  They are now smarter, tech-savvy and ever more discrete.  You can't simply mollycoddle them into sweet talks and empty promises hoping that it will bring you some marketing advantage.  With the recent Social Media Week last February 7-11th, which was held simultaneously in nine cities worldwide ( New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, London, Hongkong a...

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