If you're having huge eye bags and dark circles from scouring your local library, bookstore, Amazon, or the world wide web for the holy grail of branding - You are wasting your time! Why don't you get a good night's sleep and start a new day on a blank slate? It's time to unlearn all those things you have read. Are you ready to take that risk?

This is not about making another rule to break stupid rules that don't work. Many have been lost in thick books and theories. They have lost a good common sense. It's pretty simple. If your brand don't bring you the sales you need, you must be missing a lot. Money speaks.

Great Product. Brand Sucks.

My father always tell me that anyone can come up with a great idea, but to make people buy that idea is something only 1% of us can do successfully. If I were in a debate with him, I'd say he'll lose his argument on the grounds of lacking evidence to support his claim. But, there's a truth behind something that's so basic. Maybe you have the next big thing that can bring down the Apple empire and this has nothing to do with putting another fruit into stardom.

The Name Game

What's in a name? Some big brands have been stuck to our heads, passed down from generations to the next like Coca-Cola, Pepsi, Hersheys, Nike, and more. Some of these big names don't even make a sense at all. Even the word Google eludes me and you'll hear people talking about 'Googlin' on the web. Or how about the 140 character-driven site called Twitter ? Even the word 'tweet' is now part of our modern-day lingo you can use it like you're about to speak. So, what makes these names tick?

You've Got a Brain Itch

Have you ever wondered why you can memorize something that annoys? For example, Beyonce's Single Ladies chorus get stuck in your brain that you find yourself singing the line while taking a hot shower. Just what makes words stick to your brain? The human mind is like a sponge and it can absorb anything, just as it easily squeeze the info all away. But there are those tough grimes that won't leave and this is what makes the best brands stick.

The Case of an Orange

I've been having a good laugh this week watching all the funny gigs of an Annoying Orange in YouTube. It looks a bit silly to me at first, but when you take a look at the number of people who viewed those videos - I can only wonder.. " Why haven't I thought of that before? " If you take a closer look at those videos, the lines are witty and downright funny.

What's the POINT?

Simple. Just go with your heart when it comes to your brand. Forget about the rules and let passion fuel success into your name. How many months have you already spent researching on your competition? That time could have been used to build your rep on the web. You only have to think of a name that you can be proud of, nothing more or less.

Don't make it too complicated or you'll get lost in the process. Still having a hard time? Turn off your PC after reading this post. Go grab a pen and paper. Just write down names that you fancy until you create a list. From there, you choose. You can be done in an hour or less. You'll be amazed at what you can come up with.