Showing category "Indie Branding" (Show all posts)

Is 2011 the Year of Real Social Media Engagement?

Posted by Marissa Sayno on Monday, February 14, 2011, In : Indie Branding 
If technologies have changed, bringing us information in the speed of type, know that your audience have evolved as well:  They are now smarter, tech-savvy and ever more discrete.  You can't simply mollycoddle them into sweet talks and empty promises hoping that it will bring you some marketing advantage.  With the recent Social Media Week last February 7-11th, which was held simultaneously in nine cities worldwide ( New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, London, Hongkong a...

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Branding Rule No. 1: Break the Rules!

Posted by Marissa Sayno on Monday, June 21, 2010, In : Indie Branding 

If you're having huge eye bags and dark circles from scouring your local library, bookstore, Amazon, or the world wide web for the holy grail of branding - You are wasting your time! Why don't you get a good night's sleep and start a new day on a blank slate? It's time to unlearn all those things you have read. Are you ready to take that risk?

This is not about making another rule to break stupid rules that don't work. Many have been lost in thick books and theories. They have lost a good ...

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About Me


issacrea Being a professional freelance artist and writer, I love pushing the limits of my creativity, using the powers of the written word and the art of the visual world, to compel people into thoughts and actions. It is insatiable curiosity and love for words that make me go on a daily quest to inspire.. and create a buzz on the world wide web.
 
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