After having written for my clients' websites for the past two years, I have asked myself:  Should I write for the search engines or for the readers?  Writing quality content on the web goes beyond the usual writing one does on print publications like your local newspaper or the glossy pages of your favorite magazine.  You have to be careful with the words you use when you write on the web.  Being a word smith isn't enough in making sure the readers find your stuff on the internet.  It goes more than the usual writing stuff, which is a challenge for a word smith such as myself.

I remember my English teacher told me to write my essay in a consistent manner:  To remove unrelated paragraphs or phrases which doesn't talk about the title of the essay itself.  I can only be grateful for this advice in my freelance writing career.  When I have to write a copy that must be optimized for the search engines, it is definitely a must to include words that are related.  For example, if the topic is about golf clubs, why would I even write about basketball somewhere along?  They're not really related, unless you're taking about sports in general.  And the more general your topic will be, the more competition your site will have in the organic listings.

What are organic listings?  It's pretty simple.  This is where any surfer go to their favorite search engine ( Google, Yahoo, Bing, etc. ) and type in a search item.  Normally, they type in a word or two.  Only those making an intensive research will type in keyword strings that are very specific, like "Apple iPad 3G chipset," instead of just typing "Apple iPad."  So, can you really write quality content on the web that will drive traffic as well to your website?

How to Write Dynamic Content on the Web

Yes!  Keep in mind that content is still king and you might know plenty of gray or black hat SEO tricks that let you escape for now, but be sure that duplicate contents and other malpractices can get your site banned for life.  Writing dynamic contents for the web takes time, effort, and energy.  You can't just be lazy and copy someone else's work.  Plagiarism is a big crime on the web, so you better be your own master scribe.

1.  Write Unique Contents

What makes your blog stand out from the rest?  From a catchy headline to a new, helpful tip - your blog must be something personalized.  Readers hate fakers on the web so you better stay real.  Be you!

2.  Respect Your Readers

We all know how important page ranking is, but the readers are still humans.. so, write for them.  Don't stuff your writing with too much keywords that leave your readers grasping for air or having the worst headache they had after having read what you wrote.

3.  Be Witty

Ever read something so boring it makes you yawn after having read the second paragraph?  Add humor and spice to your writing, something that appeals not only to your readers' intellect, but to their emotions as well.

4.  Edit!

You might have written a unique and catchy blog, but the typos are such an eye sore it will make your readers frown.  Make sure that you correct any grammatical errors and always check your punctuations.

5.  Involve Your Readers

Don't we all hate being talked at?  Instead of just telling a story, why not ask their opinions?  Readers would love to get involved in any discussion, real-time or online.  This will also be good for getting quality backlinks that will increase the page ranking of your site.

In the end, you must write something that you will love reading yourself.  Writing on the web can be full of HTML tags, but a savvy writer knows that speaking from the heart will always win readers on the web.  Are you passionate about writing?